Fieldcraft Commerce
Brand identity, Shopify Hydrogen storefront, and a content-led marketing site. Organic traffic up 3.4× in nine months; average order value up 22%.
- Client
- Fieldcraft Outfitters
- Timeline
- 16 weeks
- Services
- DesignDevelopmentMarketing/SEO
- Stack
- Brand· Shopify· SEO· Next.js
What we walked into.
Fieldcraft had a loyal customer base, a warehouse full of specialty gear, and a website that looked like it was built in 2013. They wanted a refresh that would not alienate their core audience while pulling in a younger one.
The approach.
- 01
New wordmark, palette, and editorial-style photography direction. Kept the original green. Retired the gradient.
- 02
Shopify Hydrogen storefront on Next.js with a custom PDP for their specialty gear categories.
- 03
Technical SEO audit and fixes, plus a content engine that ships two long-form guides a month.
- 04
Programmatic SEO pages for every gear category and region — now ranking on page one for 140+ keywords.
What actually changed.
They understood that we did not want to look like a DTC startup. We wanted to look like ourselves, but in 2025. They pulled it off.